Figure out What You Love to Do
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or have never met yet are googl'ing you. Permit's face it, yous're even google'ing yourself! At the end of 2007, the Pew Cyberspace Research Squad found that 47% of people search for information near themselves online (Self-Googling), which was more than than double 5 years agone. It'southward a pretty safe bet that percentage has climbed to over fifty or sixty% by this yr.
Some people might tin can it ego-surfing, but information technology'southward actually a good practise to see what results come up upwards for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more about yous. Hiring managers want to see if you have a make clean record in Google, which is your permanent record because every motility you make (yeah even a blog comment) is stored there forever. Before I went on a second appointment once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't accept happened. Try doing information technology right now and run across what you get.
In that location is no hiding from Google!
Google keeps track of merely most everything y'all do on the internet. Information technology patrols and captures your online beliefs, such as when you post on your blog, tweet using Twitter, bring together social networks, comment on other blogs, write articles for online news sources and more. Aside from the content yous create and distribute over the internet, other people are talking about you, which means that Google has a complete motion picture (well-nigh like an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a journal of your life. Your children and children'due south children will be able to observe out everything almost you when they grow older. "Mom, look what I just plant out near Dad in Google." Your personal brand tin't hibernate from Google. There is one major exception to this though.
Common names
If your proper noun is common, such as Mike Smith, then information technology volition be very difficult to own your Google results. There are over 54 1000000 results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the showtime few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either get very famous or work extremely hard at building content each and every day for your entire life. At the age of 60 you might detect out that Google changed their algorithm and you'll lose all that hard piece of work. The point being is that you lot'll have to differentiate your proper noun in order to rank high. I typically recommend you utilize your centre proper noun or a nickname in this case. The worst example scenario is that you change your name completely ;).
Glory names
Celebrities are very fortunate because they go mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your web log posts about these celebrities will never end upwardly on the top twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 million), Lil Wayne (twoscore meg) and other major celebrities. Personally, I don't have any friends with these names, simply even with C-level celebrities, you don't stand a chance. If you are stuck with a celebrity name, I propose that you build your brand effectually an area of your expertise or interest and connect it to your brand proper name.
Unique names
While growing upwards, you might have been made fun of people of your unique name because information technology was "dissimilar." Although you were ostracized and fabricated fun of, right now you get to laugh at everyone else! With a distinct proper name, you are able to hands manipulate the results for your name on search engines. When you go to your high school reunion and come across your friends, you'll get the terminal express mirth because you tin exist visible and control perceptions, while they just cannot. When you Google your name, whether you have results that reflect your make, you'll see how hard it volition exist to rank high for it or not. Depending on the competition, it may accept you a few days or a few months. Over time, if you work very difficult, y'all'll own the top 10 results for your proper name.
In my side by side post, I'll talk nearly what yous can exercise to gain control over your Google results and allow your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
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Source: https://www.lifehack.org/articles/work/figure-out-what-you-love.html
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